Girls Next Door at Virgin Megastore

LicenseMag.com
Published 1/1/07

The Girls Next Door and Virgin?? Seems like an unlikley pair, but in the fall of 2006 Playboy and Virgin Megastores Inc. came together to sign a deal to feature a "Girls Next Door" apparel line sold exclusivley at Virgin Megastores nationwide. The line is inspired by each of the three girls' unique personalities, and includes tanks tops, underwear, sleep masks, and trucker hats. They will also carry an assortment of boxers and T-shirts for the male fans. At the opening Hugh Hefner explained this decision by saying "After the girls’ TV debut, we realized fans were drawn to their wardrobes on the show. It was a natural brand extension to create an apparel line that reflected their individual fashion styles.”

In my opinion this is a smart licensing deal because with the popularity of the show it has brought Playboy to a new audience and it seems like a perfect opportunity for Playboy to expand their brand into newer and larger stores. So far the product has been seeling well and they plan to bring a new spring collection into the stores.

~Hannah Dilworth