Musical Energy Drinks

Rock Stars Sell Their Souls
ABC NEWS
Jan. 24th, 2007
By Susan Donaldson James

The boom in energy drinks has rose dramatically over the past few years. Recently one new company has promised to rid your brain of "purple haze." The new drink called "Liquid Experience" features Jimi Hendrix on the can. The musical artist who died from a drug overdose in the 70s was known as one of the greatest guitarist of all times.

The drink is due out in April by the New Zealand company, Beverage Concepts. Although it is said that some profits will go to charity, this is another example of how companies are using the star power of the elderly or dead for capitalizing.


Jade Furtado