Carhartt Adds Women's Line To Assortment

WWD.com
Published Wednesday, January 24th, 2007

Carhartt work gear has just introduced a women's line of work clothing in addition to their men's work gear line. Carhartt is launching their women's line starting in May of 2007. As stated in the article more and more women today are blue collar workers. This leads to a great opportunity for Carhartt to go forward with their line and capture the interests of the blue collared working women. I think Carhartt is taking steps in the right direction by producing a full women's line complete with accessories, as well as marketing to the fastest growing segment. It is great that Carhartt is producing a women's line i feel they will be very successful targeting this segment of women. The Carhartt name is already a well known name in the workman's force that i feel they will not have any problems getting their women's line off the ground. When you produce and sell a quality product your name is known.


April Garbaccio