Calvin Klein Tees Off With Windsong

Calvin Klein Tees Off With Windsong
By Marc Karimzadeh

NEW YORK — Calvin Klein Inc. is stepping onto the fairway.CKI inked a licensing deal with Windsong Sport LLC, the division of the Windsong Allegiance Group, to launch the Calvin Klein Golf collection. Windsong will manufacture and distribute the line, which will be part of the company's better-priced white label assortment and include women's and men's golf apparel as well as accessories. Windsong Sport president Fran Matthews also will become president of the company's new Calvin Klein Golf division.Kevin Carrigan, creative director for ck Calvin Klein and the better-priced Calvin Klein white label, will work on the line, which takes its cues from the clean, modernist aesthetic of the brand, with a main focus on knits, including sweaters, pants, shorts and outerwear, as well as golf accessories and shoes.

I think this is a good step for Calvin Klein. It seems like Calvin Klein's image was slowly fading from what it was in the early 90s. I think this will help expand Calvin Klein's product line and build a new and better image for the company.

-Gwen Rutkowski