Rubie's Costumes Signs a Deal with Bratz in Time for Next Halloween

By: Laura O'Donnell

Rubie’s Costumes is a Halloween costume company that is licensed with many brands including Barbie, Disney, Curious George, Superman, Tom and Jerry, and many more. Recently, they have acquired the rights to MGA Entertainment’s Bratz Doll line which is a growing brand for the tween market. This new deal consists of Rubie’s designing Bratz costumes and accessories that will be available in October 2007; just in time for the Halloween season. Some of the Bratz accessories available for tweens this Halloween will be wigs, jewelry, and make-up kits.

According to the article, Howard Beige (Vice President of Sales for Rubie’s) is “thrilled that MGA Entertainment has given [him] the opportunity to be the licensee of Bratz.” I can see how he would be considering Bratz are one of the most popular toys right now for young girls. Sales at Rubie’s will most likely increase greatly because of this agreement.