Transforming Yoga Pants

"Yoga Company Gets Practical With New Line"
Published: WWD, January 19, 2007
By:Whitney Beckett

A young yoga instructor, Jyanna Nichols has recently started her own line of yoga gear, called YoginiStyle- based out of NC. She has noticed and experienced for herself the problem with yoga pants and how they will never stay up while doing positions such as the downward dog pose. After many frustrating classes of pulling up her pants so that her panties wouldn't show, she motivated to fix the problem, and finally started to sew thongs into her yoga pants so that they would stay together. As of right now, the patent for her product is pending. Since there is no other product of its kind. In November, her line started to sell to yoga boutiques and studios, and it really took off. With in the next few weeks, 4 other yoga websites picked up her line, while also selling through direct mail and on her personal website. She has extended her idea to 'hit every physical fitness activity a woman could do', while YoginiStlye's main goal remains to give women one less thing to worry about.

I think that Yoginistyle has a great concept, and it has been proven that other women from all around the country think so, too. I love the fact that even while the patent for her product is still pending, the need of exercise gear that hides what needs to be hidden allows women to concentrate more on their fitness rather than being insecure about their underwear, or anything else popping out!

By: Krista Gennell