USA : Perry signs licensing agreement with Falic Fashion for fragrances

fibre2fashion.com

January 30, 2007

Perry Ellis Intl. Inc.

Perry Ellis International Inc announced that it has entered into a worldwide licensing agreement with Falic Fashion Group LLC, a wholly owned subsidiary of Duty Free Americas Inc, to manufacture and distribute perfumery, fragrances, lotions, toiletries and cosmetics under the Perry Ellis brand. As well, Perry Ellis International finalized an agreement to sell to Falic Fashion Group all inventory and other related assets of the fragrance business. Both agreements are effective immediately.

The Falic Fashion Group LLC, is a member of the Falic Group of companies, which are involved in the retail sale, manufacture and international distribution of luxury goods.Falic Fashion Group is a wholly-owned subsidiary of Duty Free Americas Inc, the largest duty free retail store operator in North America. In my opinion its good that Falic Fashion group gave the rights to Perry Ellis to sell their products, because now they can combine each others merchandise. They also now have a greater opurtunity to come up with brighter and better ideas. I feel that Perry Ellis will most likely maximize income with this key product category.

Angelica Swierad