Stella McCartney Deal Targets Australia

Today unveiled another great collaboration for Stella McCartney, she signed a deal with Target stores in Australia. These Tagert store are not at all associated withe the US stores. the 42 piece collection will be launched in selected Target Australia stores on March 12th. The Austraila relitors have different owner then the US stores and and was the Only Target store to have trademarked the Stella Items for the store. the prices will range from$30 to $155, this makes it more accessible designs for a lower buget income. This target deal is just one of the latest partnerships McCartney has formed to boost her brands profile and her company's bottom line. Other collaborations included the limited edition accessories collection with LeSportsac, and a line of fashion forward activewear for Adidas and a one-off clothing collection for H&M in november 2005. All of her collaborations had to endure trademarking and licensing as these companies were not Stella McCartneys companies. Stella McCartneys name will be licensed under Target, same with H&M and Adidas. this really gives a chance for people not in the fashion industry to get a glimpse into the designs of Stella McCartney.

By: Dana Vladimir