Timex Secures Lincense With Fashion Icon Valentino

Timex Group will create, produce and distribute a luxury watch collection under the Valentino brand name, following a new agreement between the two companies. The companies expect annual retail turnover for the collection to exceed $77.6 million.

Fashion icon Valentino will participate in the design of the timepieces, and both his company and Timex Group will work on development initiatives in global luxury markets.

"The expertise and the strong results achieved by Timex Group in high-quality watchmaking will enable Valentino to reach a leadership segment in a growing segment of the luxury market,” Valentino Chief Executive Officer Stefano Sassi said in a statement. “The strong attention to style and quality of the product, together with an innovative plan developed with the partner, reassert the ambitions of growth of our brand.”

I think its good that a well known company like Timex is designing watches for Valentino. There are to many companies who license out their names to other companies who produce products thats arent that high in quality. I think the watches will be a huge sucess.